Thanks to The Drum for the great article on our Torch Songs campaign. http://bit.ly/2iEnEDf Everyone has moments when things get tough, but we all have a favourite track that can turn things around. A single song can change how you feel. That’s your Torch Song — it lights the way out of the dark. The campaign brings together music lovers and top artists in celebrating the power of music to lift us out of life’s low points. Artists are recording exclusive versions of songs that have inspired them, and fans are invited to share their own Torch Songs. Men especially can find it hard to speak up when things get tough, but Torch Songs shows it’s not unusual to struggle sometimes. Torch Songs — songs that guide us out of the dark. #whatsyourtorchsong www.torchsongs.co.uk
In order to launch Sky Media’s new Ocean Rescue campaign we teamed up with Skating Panda to highlight the shocking amount of plastic an average family uses, by piling it all up in the newsroom whilst they carried out the daily programming. 4 months worth of plastic waste was used to create an immersive backdrop for the Brexit judgement and Oscar nominations amongst other stories, creating a lot of ‘trash talk’ on social media #skyoceanrescue
We recently teamed up with Dutch bicycle wizards Van Moof in producing ‘The Impossible Test Ride’ for this years tech expo Bright Day in Utrecht. Tasked with designing and fabricating an educational and dynamic test ride for their new electrified bike, we created a loooooong test track for attendees to enjoy the Electrified S.
The impossible nature of the test ride is trying not to smile (you can’t!) when the electric bike power kicks in. Our placards encouraged riders to break even the sternest expression, resulting in a smiley or a frown held aloft at the end depending on how they fared as they whizzed past our 85 metre banner. Take away discount cards brought in an even bigger grin for successful riders, as they were gifted up to €100 off for taking part.
The product itself was heroed in a hand-made bike display, built and painted by the HarrimanSteel crew themselves in-house - even more reasons to smile :)
Photo credit ©Presstigieux
It’s a whole year since we popped a laptop on top of a paint can in an empty Jordaan shop and showed Jeff our designs for the Toki identity. When we spoke about what success would look like, Jeff’s first answer was ‘to be featured in Wallpaper*’. Twelve months on and it’s their pick of coffee houses around the world! We’re so proud of you Jeff and your incredible hard work and dedication- see you tomorrow for a flat white yeah?
Full article here: http://bit.ly/2bi299Y
We’re celebrating our finest internet achievement this week, as our Pepsi ‘Chain Reaction’ film exploded it’s way onto the front page of Reddit (..twice!)
Big shout out to the Reddit communites ‘Oddly Satisfying’ & ‘Woahdude’ for being on our wavelength. Righteous.
We’re currently looking for a Junior Digital Creative to join our London team. Full job description is available here (applications close 17th August).
Fresh from their Duffy/ Bowie exhibition last year, Gallery Vassie recently approached us again to help with another one – Michelle Sank’s Lovely Young: An Exhibition of Photographs of Youth.
While the previous exhibition was ablaze with bold colours and playful decorative features, this one allowed us to use more stormy, muted tones, evocative of the dramatic skies and the turbulence of adolescence captured in Michelle’s work.
Having interviewed Michelle, we extracted four quotes we felt explained her approach to photography and the issues she addresses within it. These were used to literally frame selected images in the gallery, engaging viewers and providing them with some context to the work. We also produced a bespoke guide to accompany the exhibition and explain a bit more about the various series featured within it. Michelle’s University, Falmouth also commissioned us to create an accompanying printed booklet that featured our interview with Michelle and a full run down of her work with young people to date. The exhibition runs until the 27th of August. For more info www.galleryvassie.com
Here in sunny Shoreditch, our latest exhibition for Sonos Studios showcases the collaborative work of photographer and film-maker Neil Krug and Natasha Khan (aka Bat For Lashes). Celebrating the launch of her latest album ‘The Bride’, the work tells the story of a woman whose fiancé is killed in a crash on the way to their wedding who then flees the scene to take their honeymoon trip alone. Shot in a multitude of formats and styles, the exhibition presents powerful moving and still imagery with a curatorial approach befitting Khan’s unique style. (Exhibition design by yours truly).
Open to all Mon-Sun until the 24th July.
Sonos Studios London, 21 Club Row, Shoreditch, E2 7EY.
In 2016 we launched HarrimanSteel Presents, an evolving and diverse events program that explores creativity. Conceived as a passion project, the opening night at De School showed us we were on to a winner with its sell out presentation of BUG: The Evolution of Music Video - a David Bowie special.
With a crowd of over 270 happy faces, Adam Buxton celebrated the life of one of the worlds most influential creatives through stories and videos presented with affection and consideration by the UK comedian.
By the end of the night one question was raised over and over… “When is the next one?”
Well for that you’re just going to have to keep an eye open and an ear to the ground.
Go visit at: www.harrimansteelpresents.nl
This desk could be your desk. The Amsterdam studio has some desk space to rent right now- come join us for the best view in town, the nicest bunch of studio mates, excellent coffee and Rocky the Dog! Please check out our Launch Desk page for all the details: http://bit.ly/29kjZGK
We are so pleased to open the latest Patagonia retail space in Amsterdam’s biggest outdoor store, Bever. Not only is this the biggest Patagonia space in the Netherlands, its the first store to be designed within the new retail concept that we’ve worked with Patagonia to create over the last 6 months.
The space features locally sourced materials, like the classic 1960’s Dutch designed chair, reupholstered and restored to its former glory. Even a wooden gatepost from Utrecht is built into the reclaimed wooden hearth area. We’ve also incorporated a place to sit and find out more about the local area and how Patagonia is involved with outdoor initiatives in the Netherlands.
In its first week of opening Patagonia outsold all other brands in the store. Now that’s what we call selling in without selling out.
Go visit at: http://bit.ly/1OrP45g
We were lucky enough to cross paths with Nana Murbandono fairly soon after setting up in our new hometown. This is perhaps unsurprising as she is undoubtedly one of the best-connected people in Amsterdam. A marketing and PR consultant by profession, and style icon by nature, Nana recently approached us to create her a bold new identity.
Having worked with clients such as Acne Studios, Surface to Air, Levi’s Made & Crafted, and Shinola, we were keen to create a visual language which would be very much at home in the world of lifestyle fashion brands. We also wanted to capture something of Nana’s infectious upbeat attitude. The result? Vibrant blue, earthy terracotta, candy pink and cool grey colourways, a slick stationery set, and playful rollover icons on the website.
Take a look here: nanamurbandono.com
Following on from our work for young designers Miuniku for their SS16 collection, we recently art directed and produced their AW16 campaign, lookbook and presentation. In addition, we produced all printed collateral and associated digital imagery. Their AW16 collection is entitled ‘The Explorer’. It reflects the curiosity of man to discover things less known. References were taken from terrains, mountaineering, geological analysis and the uneven lines on rocks and sediments, all which manifest themselves in graphic prints and confident use of colour. We worked with photographer Mattias Björklund, hair stylist Anna Cofone and make up artist Emma Williams.
For this year’s Konigsdag, the Amsterdam studio pledged their ultimate allegiance to King Willem Alexander Claus George Ferdinand by creating a mini collection of T-shirts in his honour for his day. We designed 3 tees that masterfully blended our impeccable design skills, googly eyes, craft glue and our constant amusement at the word Willy. We created a facebook campaign and our own mini shopify site, featuring the model stylings of Ben and Jill- all art directed by Sylvia on the streets on the Red Light District. Each T-shirt came with its own unique edition post card featuring the illustrative genius of our very own Robbie. Oranje boven!
Riding a creative wave from Edinburgh via Leeds to a Graphic Design BA at Kingston, Mary’s landed on the sunny shores of HS London. Her work has featured in Creative Review and Dezeen, but it was her peppy attitude and proposal for Krispy Kreme flavoured toothpaste which we really bought into. After working with us for just a couple of months as an intern she’s proven to be a keeper. Welcome aboard Mary!
Following on from last season, we worked with Miuniku again to create the presentation of their AW16 collection entitled ‘The Explorer’. On show on the 19th of February from 16.30 to 19.30 at Elms Lesters Painting Rooms.
We are pleased to reveal the new season’s identity and campaign images, created for the Philharmonia Orchestra’s 16/17 season. This is our 4th season working together to encapsulate the delicate nature, beauty and latent power of classical music. With the aim of attracting new audiences to experience classical music, whilst re-engaging their core audience and to put more bums on seats! Pick up the new season’s brochure now and watch out for the posters along the Southbank & London Underground later in the year. Many thanks to William Bunce, photography, Zena May Hendrick, set build and The Forge for their post production.
Bring on London Fashion Week 2016! After last year’s success, we’ve worked with PR agency The Wolves again to bring this season’s ‘The Painting Rooms Presentations’ to life across invites, signage, and design and art direction of the designer-focused magazine.
Sonos Trueplay uses scanning techniques to fine-tune your speaker to produce sound perfectly equalised for the room. We designed a series of demonstration units to show this effect at its most extreme. We placed the Sonos speakers in custom-made units, and switched Trueplay On & Off within the space – The effect has to be heard to be believed.
Alongside the demonstration space, we curated the interior of Sonos Studios for the exhibit. Designing custom foam display units, and a Hard vs Soft shelving installation, to showcase the different ways people decorate their homes, and how Trueplay works for everyone.
Gallery Vassie is a photographic gallery in the heart of Amsterdam’s Jordaan. Small but perfectly formed, Vassie has a special and long-standing relationship with Duffy and holds a large portion of his most iconic work with Bowie.
For this, their second exhibition of Bowie portraits, we helped create an exhibition that gave depth and detail to the unique collaboration. Through conversations with Chris Duffy we chose the story of Duffy mis-hearing Bowie’s latest album title of ‘A Lad Insane’ as ‘Aladdin Sane’ – happy accidents that have turned into the stuff of legends.
We designed an exhibition identity which animated this accident and used the colours of the iconic lightning bolt photo to tie together the identity, gallery space, lighting and website.
To celebrate the opening of the Sonos Studio in East London HarrimanSteel was invited to produce an event that spoke to music lovers and professionals alike, and to firmly establish the space within the cultural landscape.
Working closely with the Sonos team, we orchestrated a brand-collaboration, bringing together Domino Publishing and Wolf&Diva (photography and interviewer duo) to curate an exhibition of photographs, films and a calendar of live events, including live acoustic performances and artist Q&A’s, exploring contemporary British songwriting. Through a series of candid portraits and intimate interviews with artists on the Domino roster of writers, we examined the alchemy of songwriting.
Garnering many features including BBC and TimeOut, the project firmly established the Sonos Studio directly at the heart of London’s music culture. Watch this space.
Miuniku is a luxury fashion brand started by sisters Tina and Nikita from Mumbai, winners of the Special Jury Prize at the LVMH Young Designers Awards 2014. For S/S16 we worked on a refresh of their brand identity, and also their campaign entitled “Before the Digital Age”, look-book and collection presentation.
One of our first projects in Amsterdam was to help build a global/local hangout in the heart of the Jordaan district. We worked with the owner to come up with a mission, promise and brand identity: “A morning-to-afternoon hangout, serving you products from around the world, simply, and with a smile”.
Our creative concept was to design an identity that was bursting with personality: cheerful, friendly and informal. At the heart of the design was a simple smile that welcomes locals and tourists alike every day.
Vivofit is Garmin’s fitness band that tracks your daily activity. Our challenge was to attract a broad audience of 25-55 year olds and to create stand-out in a very crowded, growing market.
Our proposition was to avoid confusing technical information and obvious sporting activities, and to create a 360 campaign that celebrates normal people from different demographics, actively pursuing the simple pleasures of life, like walking the dog or playing in the park.
We entice the consumer to be imaginative in the way they keep active – we encourage them to Join the Movement and find fitness in everything they do.
To launch the Tom the Lion track Silent Partner, from his album Sleep on Universal Records, we directed a sweet and simple music video featuring Rebecca Withey – a profoundly deaf dancer and performer.
We are proud to say our rebrand and repositioning of Discovery Networks channel Quest has been their most successful channel re-launch to date. We delivered a full re-brand including logo, idents and a full on screen package based on a literal quest.
Working with 3D wizards Analog we created an expansive 3D world compiled of programme related content, where we challenge the viewer to find the brand logo in this emporium of over 150 objects and curiosities. The simple brand marque itself echoes this search resembling a map marker, which comes to life through the channel’s on screen package.
Have a go and try to spot the logo…
When London custom bike building gurus, and steel frame genii Tokyo Fixed Gear, looked to up their game and become a singular destination store for top end road bikes and custom builds, they called upon HarrimanSteel to deliver a full store re-fit and brand overhaul.
From site construction – store layout, interior design – graphic application and everything in between, HarrimanSteel created the entire package for their flagship store. Manifesting itself as a split level 2940 sq/ft. palace of two wheeled dreams, Kinoko Custom Cycles.
The branding was directly inspired by the channels content and appeals to men’s innate curiosity of how things work and function. The channel exclusively screens ‘Factual Entertainment’ so we took our steer from this and challenged ourselves to create everything for real as opposed to using CGI and special effects.
Directed in collaboration with George Wu to construct 4 ‘Cause & Effect’ machines, each highlighting DMAX’s 4 major programming strands by utilising objects that take their cues from the channels content. The ‘Cause and Effect’ concept can be seen throughout the on-screen-presence deliverables. Logos and text animate in the same mechanical style as demonstrated in the idents; logos slide, typography bounces, falls. This extended to both on-air and off air campaigns.