The economic theory around empowering girls
to break the cycle of poverty in the developing
world is one of the most important doctrines
to have emerged in the last twenty years.
Building on this, the Nike Foundation
in conjunction with the UK Department for
International Development, set out with a mission
to develop a unique way of igniting change.
The event would attract a large number
of guests, and due to the high number of traffic,
our challenge was to design a premium space
that would feel both personal and seamless.
In addition, we needed to maximise retail sales
and create various zones that would
inspire social media coverage.
Suicide is the single biggest killer of men
under 45 in the UK. The Campaign Against
Living Miserably (CALM) is dedicated to prevention
by offering a helpline to men in need.