'Focusing on a high level of detailing
and patterns, and using layering'
Taking inspiration from the Nike product itself, we chose
to use monochrome technical materials and fabrics
for all bespoke fixtures, focusing on a high level
of detailing and patterns, and using layering to exaggerate
the transparency of materials.
To allow the product to shine through, we chose concrete
and monochrome as a minimalist base to create a premium
aesthetic for the entire ground floor which acted
as a dedicated pop-up retail space.
We used transparencies, diffusers and semi-opaque materials
in the fabrication of displays to create a feeling of space,
and this also served to maintain the ability to divide the space
into numerous product zones, as required.
For the catering areas and nail bars, we used atmospheric
lighting and bold graphics, whilst continuing the base
palette of the ground floor throughout.
These were all designed with social media
in mind, and each area included visual cues
to encourage and inspire interaction,
photography and sharing.