Intersport Footlab pop-up events focus on getting grassroots players into the sport and giving them an unforgettable experience. We were tasked with refreshing the Footlab look and creating a framework for all the NOs.
To inspire kids to try out new Nike products and come together to learn, bond and ignite passion for football.
Kids are playing football on the pitch, off the pitch, online, and offline. Inspired by the juxtaposition of real-life football and hyperreal gamification, we created a blend of Footlab event photography and colourful digital scapes accompanied by dynamic patterns.