'Ni Nyampinga is a more widely known brand
than Coca-Cola, with 41% of the local population
engaging with it regularly.'
Not only did we create the first ever colour magazine
in Rwandan history, with circulation sitting at 100,000 copies
printed per issue, but five years on, Ni Nyampinga is a more
widely known brand than Coca-Cola, with 41% of the local
population engaging with it regularly.
As with any successful brand, when momentum becomes
so great, soon comes the time to go ‘in house.’
In 2015, we assisted with the creation of a Ni Nyampinga
house to do this. We worked with a local printing house
and helped organise a government loan to purchase
a press capable of the magazine, and are happy to say
the magazine is now a self-sustaining entity.
As a small industry brag, this project also picked
up a Nike Maxim Award 2012 and was the first
ever non-Nike project to do so.
From the start, the ambition with this campaign was to spur
a hotbed of creativity and training for Rwanda’s girls
and to do ourselves “out of a job.” That we have now done this,
and curated Rwanda’s first girl teen brand for girls,
by girls, is a job well done.