About
News
IN THE MEDIA: Read our latest think piece - Why advertising needs to keep selling but also save the world - in Creative Review

From Marketer To Mouthpiece: Why advertising needs to keep selling but also save the world


Our latest think piece has been published today by Creative Review. In it, we share our thoughts on the changing role of brands in the new world order. While trust in the traditional powers that be has dwindled in recent years, brands are now increasingly expected to step up. They are being called upon by consumers to be their voice, and to use their platforms and privilege to help shape the future of society in a positive way. 

We feel that it’s no longer an option for brands (or the agencies that work alongside them) to sit on the fence regarding the big issues of the day, and those that fail to adapt, risk quickly becoming obsolete.

To read more, click on the link below.

Read full article
Previous article
Next article
September 6, 2021
NEW WORK: Second Nature - a new platform addressing the way we consume
September 9, 2021
NEW CLIENT: We are excited to announce our newest client, Dutch pushchair innovators Bugaboo
September 6, 2021
NEW WORK: Allbirds pop-up space at the iconic Parisian department store Le Bon Marché
September 1, 2021
NEW HIRES: With our growing team, say hallo to our new members
August 9, 2021
NEW CLIENT: We are excited to announce our partnership with revolutionary sustainable sneaker brand Allbirds
August 6, 2021
BECOMING A B CORP, Part 2: Health and wellbeing should be policy, not a nice-to-have
July 29, 2021
NEW HIRE: Say hallo to our new Senior Creative, Nathan Dytor
July 23, 2021
IN THE MEDIA: ECD/Founder Nick Steel talks to Muse about his all-time favourite HS project
July 9, 2021
IN THE MEDIA: Read our take on the importance of elevating female athletes in shots magazine