From Marketer To Mouthpiece: Why advertising needs to keep selling but also save the world
Our latest think piece has been published today by Creative Review. In it, we share our thoughts on the changing role of brands in the new world order. While trust in the traditional powers that be has dwindled in recent years, brands are now increasingly expected to step up. They are being called upon by consumers to be their voice, and to use their platforms and privilege to help shape the future of society in a positive way.
We feel that it’s no longer an option for brands (or the agencies that work alongside them) to sit on the fence regarding the big issues of the day, and those that fail to adapt, risk quickly becoming obsolete.
To read more, click on the link below.