Founded in New Zealand, Allbirds is already a household name in many countries. Famous for their comfort, simple design and revolutionary natural materials, Allbirds are also leading the way with their stringent environmental and sustainability polices. As an agency, HarrimanSteel is committed to focusing increasingly on work with 'purpose', and we are currently going through the lengthy process of becoming a B Corp ourselves. So, to say that the team was excited to get to work with this environmental powerhouse of a brand would be an understatement!
Earlier in the year, Allbirds approached us for our help with tackling a pop-up space at the iconic Parisian department store Le Bon Marché. The space aims to introduce Parisians to the brand, highlighting their natural materials and sustainable credentials. HarrimanSteel has managed every aspect of the space’s creation, from design conception to production, and - with the pop-up running from the end of August to the end of December - we are looking forward to seeing all our hard work coming together over the next couple of weeks.