NEW WORK: A history-making campaign with Eliud Kipchoge for Nike Running

Last year, we worked closely with the Nike EMEA team to shoot ‘the fastest marathon runner of all time’ ahead of the global launch of his soon-to-be-released capsule collection.

In collaboration with the Nike team, we were tasked with assisting on what was one of the most technical Covid-19 productions we’ve done to date. With this photoshoot taking place physically (as opposed to the remote, digital approach we’re becoming accustomed to) we were lucky enough to work directly with the inspirational, marathon-running world record holder Eliud Kipchoge – one of the nicest and most professional athletes we've had the privilege of meeting.

As well as producing the shoot itself, HarrimanSteel was also responsible for the pared-back visual direction, creating the visual centre, messaging and guidelines that celebrate Eliud’s iconic status and heritage.

This exciting global digital and retail campaign is now live, and we look forward to seeing Eliud expand his capsule collection in the future.


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