Nike Air Max 270
Directive Creation

We created a set of compelling images for the new AM1 and AM270 sneakers. Each product has a distinctive style, we created a comprehensive visual directive and a set of assets for use across EMEA.

With the AM1 story our shots needed to marry the heritage OG style, with bold, distinctive styling and we achieved this by creating a set of unique looks that elevated the shoe. With the AM270 we wanted to speak to the modern silhouette and did this with stand-out styling and casting, ensuring that we maintained the footwear as the hero.

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