For the 2018 Ryder Cup in Paris we wanted to connect with a new generation of golfers who think and dress differently.

So, we took to the streets (and rooftops) of Paris and captured the images in the blue and red team colours (Europe and USA).

From concept through to production and art direction, we celebrated the clash between the two power houses through compelling image making.

The dynamic content appeared on Nike’s digital platforms and physical spaces in Nike Paris, and Nike’s booth at the Ryder Cup and the entire story was featured on HypeBeast.