We were tasked with developing a concept and creating content for Nike’s Back to Play campaign. Our aim was to empower kids to move and play through the lens of sport.
To inspire kids to try out Nike products and emotionally connect with sport through play. We helped empower key sports partners by creating an adaptable playbook of assets with an easy-to-implement sports activation.
One of the barriers to kids' participation in sport is that they are unsure of which sports best suit their needs. As a result, they spend too much time switching from sport to sport, wasting time and losing the motivation to play any sport at all. Our solution was to give kids access to multiple sports by inviting them to come out and play!