To showcase the brand's unique products and hero the Allbirds brand story to a discerning London audience in Selfridges.

Introduce a new audience to the Allbirds materiality story in a tactile, compelling and eye-catching way. The concession should replicate the warm and cosy feeling of Allbirds footwear whilst simultaneously telling the story behind the products and how they are made.

We created a material-focused installation which allows the consumer to engage with the materials and the Allbirds story up close. Only ethically-sourced and circular materials – including wood, sugar cane and wool – were used in the space to reinforce the brand's sustainability focus.