To celebrate the launch of the Football World Cup kit at Snipes Amsterdam, we developed an in-store activation for Nike.
To connect with the public and to elevate the product, we created a temporary customisation lab in-store. Consumers were invited to apply bespoke graphics by locally commissioned artist & illustrator Karan Singh, to their team jerseys.
We amplified the activation, by inviting local rapper Latifah and the Snipes Girl Squad. They shared their experience live across their social channels to drive further visitation from fans and peers.