With the development of their most flexible and thin watch ever, Swatch wanted us to create a global launch that celebrated the new SKIN watch, to capture media and influencers attention alike. We were invited to generate a largescale event that would include a pinnacle launch moment, unlike anything the watch community had ever seen.

Our approach was to craft an event at 180 the Strand in London that included a projection mapped launch show and a series of digitial interactives and kinetic sculptures, all designed to tell the story of the product and generate awe inspiring moments amongst the hundreds of guests flown in from around the world.

To maximise on the opportunity of having so many influencers at the event, we created a series of compelling 'selfie' moments, including an illuminated light tunnel and a large interactive projection for guests to engage with.