Our mission

To use creative thinking to inspire, inform culture and challenge the status quo.

Creativity with Purpose
What we believe
Think conceptually
We use creative thinking to solve business problems, creating opportunities for brands to grow, stand out, and have a point of view. The middle of the road is a dangerous place to be. Change always happens on the fringes.
Appetite for risk
Embrace change. Keep evolving, don’t stand still. “If you always do what you’ve always done, you’ll always get what you always got” – Henry Ford
Be playful, be human
Always put the customer first. This is what we lovingly refer to as the 'give a shit test' – why should they care? Know your tribe and do what you LOVE.
Be strategic
If you don’t ask the right questions, how can you expect to find the answer? Interrogate the brief, the business objectives, the personal motivations, the insights, the data, and the audience; therein lie the right questions. Define the questions, the answers are easy. 
Be collaborative
Be open and honest, collaborate, have a point of view, listen, learn and move forward.
Deliver craft
As humans, we intuitively gravitate towards things that are exquisitely designed, with real attention to detail and craftsmanship. These objects innately talk to us and speak volumes.

+31 (0)20 214 9616

HarrimanSteel B.V.
Herengracht 320 II
1016 CE Amsterdam

A 5-year relationship co-authoring European directives, building staff engagement programmes, and creating inspiring product launches.
In business to save the planet. Working as an extension of Patagonia's internal marketing team, helping with key brand challenges from retail to driving brand saliency.
Working with the Global and EMEA teams delivering 360º product launch campaigns, reconciling product categories, helping build communities, putting the Garmin audience at the heart of everything they do.
A 7-year partnership with one of the most innovative and forward-thinking sound brands. From the launch of their London Studio to helping with large scale brand experience and key product launches.
Girl Effect
Driving social change from within. Strategic consultants, designers, mentors, and brand guardians, creating Rwanda's first teen brand.
Creating the unmistakable identity and tone of voice for one of Amsterdam's destination cafés, from the Max Lamb marble to 'good times' coffee.
Partnering in the Jordan brand's evolution. Developing seeding programs, experiential trial events, and bringing to life premium retail and interactive digital activations.
Helping the strategic shift from their ‘One for One’ model to a more grassroots approach, partnering international 'Changemakers' with like-minded NGOs and charities to elevate their personal stories.
Brand creators. Working on the brand's creation to the delivery of all brand strategy and assets for this new iconic British workwear brand.
Creating a clear, honest, jargon-free tone of voice for one of our newest clients. Showcasing renting as it should be, by helping this challenger brand redefine its 'North Star'.
20+ years global relationship working across multi-category, from innovation, insights, brand strategy and brand experience to content creation, and everything in-between.