About
Our mission

To partner with progressive brands that have the appetite to affect positive change, actively challenging the status quo to engage and mobilise their audiences.

Creativity + Audience + Impact
How we do this
Challenge
CREATIVITY: We are driven by creativity, this is our weapon of choice. To cut through the noise, inspire and make our audiences feel something by challenging the status quo.
Collaborate
AUDIENCE: We are experts in working with youth audiences. They are activist at heart and aren’t afraid to stand up and be counted. This generation want to support brands that reflect their values, beliefs and aspirations. We collaborate with these brands, building strong, authentic relationships between the companies and their customers.
Change
IMPACT: Where governments and national institutions are increasingly falling short, brands are now taking up the baton to drive positive and social change. We partner with like-minded visionaries, redefining the questions that brands should be asking to make a positive and measurable impact.
Contact

+31 (0)20 214 9616
hallo@harrimansteel.com

HarrimanSteel B.V.
Herengracht 320 II
1016 CE Amsterdam

Clients
Converse
A 5-year relationship co-authoring European directives, building staff engagement programmes, and creating inspiring product launches.
Patagonia
In business to save the planet. Working as an extension of Patagonia's internal marketing team, helping with key brand challenges from retail to driving brand saliency.
Garmin
Working with the Global and EMEA teams delivering 360º product launch campaigns, reconciling product categories, helping build communities, putting the Garmin audience at the heart of everything they do.
Sonos
A 7-year partnership with one of the most innovative and forward-thinking sound brands. From the launch of their London Studio to helping with large scale brand experience and key product launches.
Girl Effect
Driving social change from within. Strategic consultants, designers, mentors, and brand guardians, creating Rwanda's first teen brand.
TOKI
Creating the unmistakable identity and tone of voice for one of Amsterdam's destination cafés, from the Max Lamb marble to 'good times' coffee.
Jordan
Partnering in the Jordan brand's evolution. Developing seeding programs, experiential trial events, and bringing to life premium retail and interactive digital activations.
TOMS
Helping the strategic shift from their ‘One for One’ model to a more grassroots approach, partnering international 'Changemakers' with like-minded NGOs and charities to elevate their personal stories.
M.C.Overalls
Brand creators. Working on the brand's creation to the delivery of all brand strategy and assets for this new iconic British workwear brand.
UNCLE
Creating a clear, honest, jargon-free tone of voice for one of our newest clients. Showcasing renting as it should be, by helping this challenger brand redefine its 'North Star'.
Nike
20+ years global relationship working across multi-category, from innovation, insights, brand strategy and brand experience to content creation, and everything in-between.
Careers