About
News
NEW WORK: Helping Foot Locker encourage its consumers to get a 'Fresh Perspective' and explore the great outdoors with their H020 campaign

Earlier this year, Foot Locker briefed us to create 
the campaign for the H020 
‘Go Outside’ pack. They wanted 
to inspire consumers to escape 
the digital world and step outside to explore their neighbourhood, 
or head out of the city and hit 
the trails. The central theme 
of the campaign was a ‘Fresh
 Perspective’ – the benefit of
 discovering new places through
 urban exploration.

We created an integrated campaign that centred the H020 product 
within an outdoor space. Using mirrors, we created a ‘fresh perspective’, by juxtaposing 
urban and natural elements.
 Our typeface ‘FK Screamer back-slanted’ hints at the optical shift created by mirror reflections, while the product name that follows an 
‘A to B’ pathway alludes to the 
idea of exploration.
 The visual centre connected images seamlessly whilst colour created differentiation.

We look forward to seeing what we can get our teeth into next for Foot Locker in 2021.

Previous article
Next article
January 19, 2021
FEDRIGONI 365: HarrimanSteel’s entry selected for groundbreaking 2021 edition
December 10, 2020
NEW CLIENT: Chapeau! We are pleased to announce our partnership with innovative cycling brand Lapierre, part of the Accell Group.
December 3, 2020
NEW WORK: Helping Foot Locker encourage its consumers to get a 'Fresh Perspective' and explore the great outdoors with their H020 campaign
December 1, 2020
NEW CLIENT: We are thrilled to announce our partnership with Uber
November 13, 2020
IN THE MEDIA: HarrimanSteel's new not-for-profit creative initiative, Fly Your Flag, featured in The Drum
November 10, 2020
NEW WORK: Bringing McKINLEY up to speed with their competitors and up to date with their consumers
November 9, 2020
NEW HIRE: Introducing Katie Finn Cleary, our new Senior Project Manager
October 30, 2020
HarrimanSteel launches Fly Your Flag: a creative initiative to promote positive change in turbulent times
September 18, 2020
HS RECOMMENDS: Our Creative Director, Guillaume, checks out Amsterdam's new NXT Museum