About
Foot Locker
Space to Dream
Creative Strategy, Copywriting, Art Direction (Photography and 3D), Visual Centre, Retail (on & off-line), Seeding kits
Lorem ipsum dolor sit amet, aloran adipiscing elit, sed do eiusmod tempor incididunt ut labore.
Brief

Space is a place where no dream is too big and possibilities are endless. The youth seek to explore the unknown and grow as athletes both physically and mentally without boundaries.

To this end we were briefed to develop an overarching creative concept for three distinctive product packs, that delivers the “Space to Dream” campaign for Foot Locker.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Approach

We created an integrated campaign and visual centre that allowed each of the Foot Locker banners to develop stories that connected to the overall “Space to Dream” theme.
The visual centre was designed to connect the three packs together seamlessly whilst elevating the uniqueness of each product.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ipsum faucibus vitae aliquet nec. Risus at ultrices mi tempus imperdiet nulla malesuada. Aenean vel elit scelerisque mauris pellentesque pulvinar. Id neque aliquam vestibulum morbi blandit cursus risus.

Results

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.