Aid Alliance | We The Helpers

Aid is helping.

Aid Alliance

We The Helpers

Brand Identity

Animation

Web Design UX / UI

Brand Guidelines

The challenge

To develop a bold brand identity for this new NFP platform.

The aim

To reframe the "Aid/Charity" sector within the UK.

The how

With a bold and modular brand mark and supporting guideline playbook, we delivered an identity that was flexible and impactful.

Help can come from anywhere. The logo we made for We The Helpers is a graphic representation of a 'beam of light'. It is simple, bold, and dynamic. In addition to this, the logo shape acts as a framing device for the brand elements and serves as a frame to hold images.

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